Having known about this problem for a few years now, and why I didn’t write about it earlier still beats me. It may be because I was one of the people I’m about to discuss, which really just came to light after talking to one of my students.

Yesterday one of my students called me and asked me a “how to” question. The question was about a program he had just purchased to help him get through something he was having a challenge with.

Well, I had no clue about this piece of software and no way to help him. So the next day I called him to ask him how he was doing and he said he had spent the whole night trying to figure this program out and he still could not figure it out. He had spent a few hundred bucks and more than 20 hours with zero results.

I gotta say, that kinda pissed me off because I had given him some homework to do and instead he had spent hours trying to figure out some new piece of software?

I asked him why he purchased this aforementioned software. His reply was that he was struggling with the subject and the homework I had assigned him. He said he got an e-mail about this software which would eliminate the need for what I had asked him to do. Basically he chose to take a short cut. Plain and simple.

Ok so he tried to take a short cut like 99% of us do at some point when we don’t see the results we hoped for. I myself did the same thing years back.

Well, a few years back, I had gotten involved with an online marketing company which cost me a few thousands of dollars. When I look back at it today I want to kick myself. What the heck was I thinking?

I truly had no business jumping in that deep when at the time I hardly even knew how to use Microsoft word let alone trying to build a business online. Well after thousands of hours, thousand of dollars, hundreds of e-books and many conventions & seminars – with zero results, I finally woke up and realized what I was doing wrong.

What I realized was I did not even know the basics. I had not even started working on building my foundation. No matter what I purchased I was always going to fall over, because I had no foundation. It was that simple.

The next day I went into my office and wiped my desktop clean of all programs, e-books,etc and started out with the very basics and made sure I mastered the basics until I became a Pro.

I became very good at the basics such that people would call me on my phone asking for help; which I was always able to give them. Simply put, I mastered a few skills, all while using free software programs and eventually I started making money. It didn’t happen overnight but it did and only because I stopped looking for shortcuts and decided to actually learn the skills I needed to learn instead of expecting some computer software to solve all the problems for me.

At the end of the day whether you are newbie or a veteran in the MLM business, online marketing business or even a network marketing company, the simple truth is there is no magic pill. It takes effort just like in any other job. The only difference is, if you are willing to put in the time and the effort to learn and work hard, you will reap bigger rewards than any job could ever pay you.

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